Behind the Scenes of a STYLE Cover Get a glimpse of the process in putting together a beautiful, gotta-pick-it-up product.

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STYLE March cover star Liza Matthews.

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STYLE March cover star Liza Matthews (and her furry co-star, who unfortunately didn’t make the cut).

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STYLE March cover star Liza Matthews.

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STYLE March cover star Liza Matthews.

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STYLE March cover star Liza Matthews.

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A two-question interview with STYLE art director Ebony Brown. 

How does STYLE pick a cover photo?
A lot of different things go into choosing a cover: Story subject matter, the background and the model. If it’s a serious story, for example, you don’t want to have a happy-go-lucky cover.

What went into choosing the March cover?
When I am looking through the photos, I am thinking about where the logo will go, how the person’s pose will affect the readability of the logo and the cover lines. What is the body language of the person? You want to make sure they have good posture and a good facial expression. I am looking for all of those things and will make my picks. I also will take in other people’s picks to consider. Sometimes it’s a group effort. I will test a bunch of different favorites and see how they hold up against each other.

What it really boils down to is something that you think will be appealing or interesting and will make people pick up the magazine. Sometimes it’s a person, but sometimes it’s drinks or food, for our food issue, for example. You have to catch the eye of the reader.

 

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