Window of Opportunity A renowned designer brings stunning style to Green Spring Station.

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As the holiday season approaches, people from around the world will flock to New York City to admire the rows and rows of beautiful storefront window displays. This past weekend, Kathy Matava of Matava Shoes did one better: She brought New York windows to Green Spring Station.

Hoping to transform her new bare storefront, Matava hired designer Natalie Lewis to design and install eye-catching window displays in time for the holidays. Lewis has worked with everyone from Tyra Banks and Chanel to fashion designer Elie Tahari and Wynn Hotels…and now, you can see her work in Baltimore.

While she’s worked with a very high-end clientele, Lewis says she enjoys each design experience.

“All of them have been so enriching in so many ways,” she says. “For a kid from Trinidad to pursue architectural design, to get to tell these stories…I can take that back to my family and inspire them, show them that maybe the dreams we came up with weren’t too far off.”

Lewis describes her aesthetic as “a little unrefined,” a sort of rustic-chic that is stunningly displayed in the Matava windows.

“We’re in the age where we have so much available to us,” she says. “I’ve found this greatness in a rough element—it’s all about finding the synergy and elevating that sophistication.”

For Matava, she says, her vision is “romantic and sophisticated and fun.”

“I wanted to do a little out-of-the-box thinking and whimsy with it, to dream a little with it” she says. “I was really interested in creating a display that was one word: delightful.”

She was inspired, too, by Matava the owner.

“I love Kathy. She’s a straight-no-chaser type of lady,” Lewis says. “All of my heart was in this vision for the store because she trusted me. [I’ll do] whatever it will take to make this come to life and to help her grow her business.”

 

Check out the transformation below, then see the windows for yourself at Matava Shoes in Green Spring Station.

 

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Beofre: The empty Matava storefront.
Before: The empty Matava storefront.

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Lewis' props for the display.
Lewis’ props for the display.

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Lewis hard at work.
Lewis hard at work.

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Lewis and her associate consider the in=progress display.
Lewis and her associate consider the in-progress display.

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The finished product.
The finished product.

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A closer look.
A closer look.

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