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Fan Jewelry
The wife of a former Orioles catcher creates custom jewelry that’s sporty and stylish.

By Sarah Gilbert Fox
Photographed by Kirsten Beckerman

Dana Hoiles has always burst with team spirit, but she’s never had anything but a big yawn for typical, clunky sports jewelry.  
The wife of former Orioles catcher Chris Hoiles and mom to three athletic sons, Hoiles noticed that she and other mothers, wives and girlfriends wore their team colors with passion and pride, but nobody was really accessorizing much. Those who did usually sported cheap elastic charm bracelets or zany mascot ensembles.

“All these years, I wanted something fun, and something to show my love for the sport, but I didn’t want to wear a mascot or big baseballs off my ears,” Hoiles says.

Hoiles’ husband, Chris, went from major league catcher to college coach to co-host of “Bird Talk,” a seasonal baseball program on Fox Sports 1370 AM (tune back in during spring training). Meanwhile, the couple’s sons have followed the family sports tradition with football and baseball. A travel baseball team out of Spring Grove, Pa., has taken the family all around the East Coast. And since it’s all sports, all the time, for the perennially baseball-capped Hoiles, she wanted accessories that could transition tastefully from bleacher to grocery store to charity event.

“I went to 90 percent of Orioles home games and most away games,” says Hoiles, 38.  “I’ve been involved every day of my life, and I can’t escape it.  So I thought I’d dabble in the jewelry thing.”

Though she’s not trained in jewelry arts, Hoiles likes to sketch, and stands ready to capture design ideas even on the many days she’s away from her in-home studio in York, Pa. “I always have a notebook with me,” she says. Once sketches leave the pages of Hoiles’ notebook, they are sent to a Rochester, N.Y. studio to be cleaned up on a computer.

Her favorite and first design was the Baseball Bat Heart, which appears to be a simple, common silver silhouette from far away, but on closer inspection is two bats twisted together to form the symbol of love.

Hoiles’ pieces currently come in two collections and pay homage to six sports: baseball, golf, hockey, basketball, football and soccer, with baseball being the most prominent inspiration. The larger Winn Collection features Hoiles’ more modest designs— an understated black onyx beaded necklace, for example— while the luxurious All-Star Collection might leave fans wondering if Hoiles went a little baseball diamond crazy with creations like a diamond-and-ruby studded baseball pendant on a white gold chain. Its toggle clasp, if you look closely, is a baseball bat.

Prices for the pieces range from $28 to $1,592. And although sterling silver, white gold and onyx black dominate Hoiles’ jewelry, most designs— like the “All-Star” football pendant— can be completely customized as far as the metal, the beads and the stones. And Hoiles doesn’t leave men in the dugout. Several pieces— such as the Baseball Bat Cross and the Interlocking Baseball and Basketball necklaces— can be easily worn by men or women.

“I put a lot of thought into my pieces,” Hoiles says. “It’s not a matter of putting beads together. I take it so personally. It’s in my heart.”

And that sports heart is not just on her sleeve, but she hopes it might soon be on local sports fans’ necks, wrists or ears.

“We all know Baltimore women love their sports,” says Hoiles. “No doubt about that.”

To view the collection or inquire about a custom estimate, visit


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Posted by hillary young on 02/26/15 at 07:04 PM

She knows very well what she wants when it comes to jewelry and gemstones. Also, because of her finest tastes in fashion, she will know how to organize a wonderful wedding for her daughter. For this occasion she will find more ideas at

Posted by loopkelly on 01/19/15 at 12:03 PM

Custom made jewelry has been in trend for a few years now. It’s great to know you can have pieces specially designed for you. does that and makes sure that your wedding day will be unforgettable. Delicate and unique jewelry awaits you to complete your special day.

Posted by sanysa on 01/05/15 at 11:10 AM

Dana`s design ideas are truly brilliant and it`s no wonder that people became interested in buying her jewelries. My aunt uses to buy jewelries designed by jewelers in Virginia Beach but after showing her a couple of Dana`s pendants and necklaces she got in love with them and ordered two of them in that same day.

Posted by adelaide on 12/27/14 at 06:50 PM

The jewelry designed by Dana has a lot of personality and looks amazingly beautiful. After browsing Dana`s jewelry collection my aunt bought two products that she loved and one of them combines perfectly with turquoise jewelry she received as a gift from her husband because of the brown leather used in both pieces.

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Posted by Anonymous on 11/14/14 at 08:32 AM

A VIP reception, also at the hotel, included guests such as boxer Franchon Crews and lacrosse player Justin Smith.

Posted by ception on 10/20/14 at 03:53 AM

My niece was searching for custom jewelry that would fit with the clothes she bought at the website and after stumbling upon Dana Hoiles custom made jewelries she realized that was exactly what she was searching for. Dana`s style is unique and all her products have something special that are eye-catching.

Posted by lyndares on 09/17/14 at 07:01 AM

Interesting choice!

Posted by Dana on 08/04/14 at 01:02 PM

I saw Dana`s jewelry collection when I attended a jewel exhibition in May and I really liked her custom jewelries, the use of white gold and onyx black gives her collection a special touch that everybody loves. She should check the engagement rings collection at to capture interesting design ideas, I browse their products very often because in my opinion they have the most interesting design I have seen.

Posted by marlenebell on 07/23/14 at 07:00 AM

At my anniversary party my best friend gave me a wonderful jewelry created by Dana Hoiles, I loved the design so much that I decided to buy more from her website. Her talent is great and the jewelries she creates are unique, also I learned from my friend that combining DelightBeads necklaces with some of Dana`s jewelries creates the best effect.

Posted by gnida on 06/05/14 at 10:40 AM

Her collection are good. The design is really elegant. - David Slone

Posted by CarlaBrian on 09/16/13 at 06:07 PM

So beautiful art you have! I love this type of jewelry.

Posted by Kewin on 03/09/12 at 07:11 AM

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